Addition Elle
TV and social
Fashion is bizarre for a lot of reasons: sure, the clothes are often unwearable, but even stupider is that designers consistently shut out 40% of their potential consumers. We asked, can fashion be bigger?
This was a project I CD-ed, as part of a fantastic girl squad: CW: Shirley Yushkov, AD: Chloe Kim, DIR: Nikki Ormerod
Foodland Ontario
Social posts and OLV
Almost everything was shot in camera, but the real skill was getting five government agencies to agree on creative. We used the "oddly satisfying" trend to make a series of mesmerizing GIFs that were so popular they were put together into an OLV. Very, very different for the people who brought you "Good things gro-o-ow, in On-tar-io!"
Beautifully planned and shot by Les Garcons. AD: Ryan McNeill
D'Italiano
TV :30s
This was an amazing shoot in several beautiful locations throughout Prague and I'll have to take the AD's word for it, because the writer didn't get to go. Boo. I got to be a real lyricist, though, which was really fun. What rhymes with "colossal?!"
Co-writer: Jennifer Wilson. AD: Adam Thur